a media publicity blitz by saying he might run for president in 2012, announced Monday that he will instead remain a businessman.
"After considerable deliberation and reflection, I have decided not to pursue the office of the presidency," Trump said in a statement.
With his typical bravado, Trump maintained that he would have won the Republican primary and the general election, but recognized that "running for public office cannot be done half-heartedly."
"Ultimately, however, business is my greatest passion and I am not ready to leave the private sector," Trump said in the statement. (Full story here)