..."according to a new analysis of viewing patterns during the speech, interest was on the decline from the beginning. More than a quarter of the people who started watching on network television at 9 p.m. Eastern tuned out within the first five minutes — before the president even began speaking."
Kantar Media conducted a survey of 100,000 households and examined their
behavior in the moments leading up to, during, and after the speech. It
found that after 27 percent of network television viewers stopped
watching in the first five minutes, many of them flipped the channel to
TBS, USA and ESPN, which benefited the most from the drop off in the State of the Union audience.
And after the speech, the Fox News Channel quickly gained viewers, becoming the second-most watched network behind NBC. (Full story here at NYT)