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Monday, July 15, 2013

MSNBC crushed in the Zimmerman ratings race

In the 10-11 p.m. hour on Saturday night, when the verdict in, Fox News had 3,682,000 total viewers; CNN had 3,407,000 total viewers and won the coveted demo with 1,716,000 viewers aged 25-to-54.

In the same hour, MSNBC had 1,298,000 total viewers -- about one-third of Fox's total -- and a mere 510,000 viewers in the demo. (These are preliminary numbers; finals are in tomorrow.)

Despite branding itself as "the place for politics," MSNBC went wall-to-wall on the Zimmerman trial after watching its ratings tank in recent months. It doesn't seemed to have helped.  (Full story)

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