Sexist and ridiculous study on Palin!

Sex Appeal May Have Hurt Sarah Palin
By: Tom Jacobs March 04, 2009

In a Sept. 4, 2008 column, just after Sarah Palin accepted the Republican nomination for vice-president, Will Wilkinson wrote admiringly of her “sexual power,” adding: “I think she is a tremendously sexy woman. How this will affect the race, I have no idea, but it’s just got to.”
New research suggests the Cato Institute research fellow was right. The Alaska governor’s attractiveness may indeed have affected the race – by making voters less likely to support the GOP ticket.
In a paper just published in the Journal of Experimental Social Psychology, psychologists Nathan Heflick and Jamie Goldenberg of the University of South Florida describe an experiment they conducted shortly after Wilkinson wrote those words. Building upon 1980s research suggesting attractive women in high-status jobs are perceived as less competent (a finding that has been challenged in recent years), they examined whether Palin’s sex appeal – the subject of endless media chatter in the weeks after she joined the ticket – hindered her ability to make the case she was up for the job. (continues here)

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