If ubiquity were the measure of a presidency, Barack Obama would already be grinning at us from Mount Rushmore. But of course it is not. Despite his many words and television appearances, our elegant and eloquent president remains more an emblem of change than an agent of it. He's a man with an endless, worthy to-do list—health care, climate change, bank reform, global capital regulation, AfPak, the Middle East, you name it—but, as yet, no boxes checked "done." This is a problem that style will not fix. Unless Obama learns to rely less on charm, rhetoric, and good intentions and more on picking his spots and winning in political combat, he's not going to be reelected, let alone enshrined in South Dakota.
The president's problem isn't that he is too visible; it's the lack of content in what he says when he keeps showing up on the tube. Obama can seem a mite too impressed with his own aura, as if his presence on the stage is the Answer. There is, at times, a self-referential (even self-reverential) tone in his big speeches. They are heavily salted with the words "I" and "my." (He used the former 11 times in the first few paragraphs of his address to the U.N. last week.) Obama is a historic figure, but that is the beginning, not the end, of the story.
There is only so much political mileage that can still be had by his reminding the world that he is not George W. Bush. It was the winning theme of the 2008 campaign, but that race ended nearly a year ago. (continues here at Newsweek)