Thursday, February 11, 2010
Huffington Post: Palin is a brilliant strategist.
Here's my take on why: she knew that they would be visible when she gave the speech. And she knew that she would be made fun of -- as so stupid that she needs to write notes on her hand. And that's one of her most effective tactics -- to be made fun of. It's an integral part of her strategy of standing in for hardworking, Middle Americans, derided by the condescending, know-it-all liberal elites.
So what does the Obama administration do? Press Secretary Robert Gibbs had a great idea: he made fun of her. He wrote a grocery list on his hand at a White House briefing, and belittled Palin for not being able to remember her message. Thus the White House became a vehicle for Palin's narrative of the snooty elites who think they're better than average Americans.
Palin is a brilliant strategist. First, note that I just repeated Palin's key talking points: Palin has even us fellow travelers at The Huffington Post repeating, "Energy, Taxes, Lift American Spirits." Talk about earned media.
Palin's ploy also spoke directly to ordinary Joe and Jane. By writing her script on her palm, she got to identify with the unscripted real folks, heightening the contrast with the golden-tongued Obama and his reliance on the teleprompter. Hasn't everyone sometimes written a note on her hand? Doesn't putting your message on your palm literally define the common touch? The elites were clueless.
Sarah Palin is playing chess. I don't know what game the Administration is playing, but they just walked right into her carefully laid trap. Palin, the strategist, is amazing to watch. Her brilliance is her ability to tap in to the class conflicts that drive American politics these days. Obama, whom I have supported since Iowa, just doesn't get it.(CONTINUE READING HERE)