Wednesday, March 3, 2010
Palin Outdraws Mitt Romney On Letterman
If Tuesday night's late night ratings are any indication, Sarah Palin remains a bigger draw than Mitt Romney.
In what was seen as a "Late Night GOP War," David Letterman's "Late Show" booked Romney to go against Palin on Jay Leno's "Tonight Show."
In Leno's second night back at NBC's late-night franchise, he and Palin easily outdrew Romney and Letterman.
The "Tonight Show" averaged 5.8 million total viewers (1.6 A18-49 rating) compared to Letterman's 3.7 million total viewers (1.0 A18-49 rating).
Both shows outdrew "Nightline," which averaged 3.3 million total viewers (0.9 A18-49 rating) from 11:35PM-12:05AM.
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