Thursday, October 21, 2010
Gay Conservative Group Ad Attacks Congressional Democrats
Just as “The Real Housewives of D.C.” is drawing to a close, the nation is about to get “The Real Democrats of Washington, D.C.”
On Thursday, GOProud, a national gay conservative organization, released a 30-second television advertisement set to air in California, Hawaii, Massachusetts and New York that spoofs the popular Bravo “Real Housewives” franchise and goes after the “The Real Democrats of Washington, D.C.” — specifically, Senator Barbara Boxer of California, House Speaker Nancy Pelosi of California and Rep. Barney Frank of Massachusetts.
The buy, expected to be in the $50,000 range, marks the first time that a national gay organization has launched a television ad campaign attacking Democrats. The group is buying time on Bravo (naturally) and Lifetime, with the hope of targeting young female and gay male voters. The ad will start airing on television Monday, and will run through the week.
The ad, which looks like a trailer for a wonky reality television show, begins with an announcer stating, “If you thought the housewives were dysfunctional, wait until you meet the real Democrats of Washington, D.C.”
“They’re catty! They’re arrogant! And they’re in charge!” the ad continues, as a sound bite from each of the three Democrats plays against the backdrop of a pink-hued Washington skyline.
The ad concludes: “Under Democrats, reality bites.”
Christopher R. Barron, the chairman of GOProud’s board of directors, said, “We are running this ad because it is time that Democrats were held accountable and because we believe that all voters, including gay and lesbian voters, deserve better than the behavior from this Congress.
He added, “We believe strongly that if you want to grow our economy and create more jobs for gay people, and for all Americans, then the best thing voters can do is fire Democrats.” (NYT)